This post goes over the difference between Outbound or traditional marketing and Inbound or new media marketing and shows how content creation and blogs, SEO, and social media marketing can help drive more traffic and visitors to your site
In Defining Social CRM , Peter Kim shows us the great changes ahead in working with our customers and clients. Peter is letting us know that your customer relationship management ( CRM) future is going to become more complex, dynamic, and require the participation of all your employees.
The change follows the movement from [...]
Combining the Groundswell 5 objectives of social media and your customers with the new social CRM work from the Altimeter Group. I like this graphic as it shows the main objectives for working with your customers through social media, and the use cases going forward with the evolving area of Social CRM.
Click here for the [...]